By Richard Wright
Marketing manager, Epsilon International EMEA

The nature of email marketing has changed enormously over the past few years.  No longer just a tool to drive short term sales, email is a highly-valued tool to develop and maintain long-term customer relationships through an ever-growing variety of devices and formats from fixed line PCs and mobile laptops to iPhones and Blackberrys.

With these technological developments, businesses developing their email marketing might want to consider these eight key points:

1) List Hygiene – It is important to work closely with providers of acquisition data to determine their opt-in policies and quality of their list, to prevent potential blacklisting. Retaining information on the age of the list, and when it was last emailed are also crucial both to prevent lists from becoming cluttered with invalid email addresses that would increase bouncebacks as well as to reduce the risk of being blacklisted by ISPs.

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Pay-per-Click has grown substantially more competitive and expensive
over the past 24 months. Whereas competitive bids once commanded
$0.35-$0.60, they now range from $1.00-$5.00 per click. These rises are
due in part to the recognition by companies big and small of the ROI on
this form of exceptionally targeted advertising. No other paid method
of inclusion provides such a well chosen audience, and measuring
conversion & traffic down to the exact point of profit requires
only a few steps. In order to compete in this market, search
advertisers must use intelligent strategies to beat their competition.
Attracting eyeballs and clicks to your ads while armed with the best
tracking technology has to offer are the keys to using PPC successfully.

Writing Great PPC Ads

There
is no 'secret' to writing great PPC ads. It is often trial and error
that creates the best ad. However, common sense and a deep
understanding of your customer base can help to start off on the right
foot. Before writing your PPC ads, you should be able to cogently
answer each of the following:

• What are the demographics of your target market – geography, income, gender, age, etc.?

  The demographics will tell you what messages your audience will be
  receptive to – i.e. don't use the same writing style for urban males
  age 20-30 that you would for rural women aged 40+.

• Are your buyers new to your product, or are you selling familiar goods/services?

  If your products are unfamiliar, you will have to do a little
  explaining in your ad – tell them what problem your product fixes or
  why they need it. If your products are well known and are being
  directly searched for, use more nuance and sizzle to generate
  click-throughs.

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AliveMax is a health and wellness company that offers oral-spray nutrition as well as a business opportunity for people to join as resellers of their products and earn commission, as well as recruiting a downline of resellers and earn commission of their efforts as well. The real question is simple – is AliveMax a good business opportunity, or some sort of weird pyramid scheme? We review that here.

AliveMax – The Good

AliveMax offers a very creative way for people to consume nutrition – through oral sprays. They have a variety of sprays, including anti-aging sprays, multivitamin sprays, and an energy spray. The reason that AliveMax recommends these nutrients be taken in a spray is that they purportedly have higher absorption rates.

The company itself is a newer opportunity, founded by noted Internet marketer Nauder Khazan. They run on a binary compensation plan, which pays on a variety of personal and team bonuses, profit pools, as well personal sales.

AliveMax – The Other Side Of The Coin

Being a network marketing company, reps are taught standard network marketing business-building principles, such as:

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Author: Greg Reed

Up until recently we’ve been able to take our nutritional supplements via pills, juices, powders and gels. Now AliveMax is bringing a new method of getting your daily fix of vitamins and minerals through a spray.

The pocket sized sprays will no doubt be a hit with the anti – pill popping market and may attract the serial network marketing jumpers to quit their juice or gel company to jump on board the ‘next big thing’. But besides their gimmicky packaging, will AliveMax be able to offer an unique product that really delivers or will it just be a lot of hype. The product ingredients are certainly very cutting edge but I’m not sure if you’ll get enough in each serve to make a difference. Only time will tell.

As per usual AliveMax offers a very flashy website and landing page featuring US media star Barbara Walters. Now I’m not sure if Barbara is endorsing this company but AliveMax are certainly maximizing Barbara’s celebrity status.

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