Here are the common steps on how to Whitelist an Email Address but first we need to know what is it.

What is Whitelist?

As defined in Wikipedia.org “A whitelist or approved list is a list or register of entities that, for one reason or another, are being provided a particular privilege, service, mobility, access or recognition. As a verb, to whitelist can mean to authorize access or grant membership.”

An e-mail whitelist is a list of contacts that the user deems are acceptable to receive email from and should not be sent to the trash folder.

Spam filters that come with e-mail clients have both whitelists and blacklists of senders and keywords to look for in e-mails. If a spam filter keeps a whitelist, mail from the listed e-mail addresses, domains, and/or IP address will always be allowed.

Why whitelist an Email?

You don’t need to whitelist all email addresses you see but if you are expecting for an email from a specific person or a newsletter information then you need to do whitelist the senders email or domain.

Many email service providers and internet service providers have SPAM filters to keep out the unsolicited email. Due to the volume of users we have, PrimeMarketers.com sends a lot of email. This occasionally causes email service providers to interpret our emails as SPAM.

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