A recent whitelist study showed that only 22 percent of all email newsletters gave specific instructions to whitelist their newsletter. That is four out of five sites not offering any whitelist instructions to their subscribers. Talk about a missed opportunity.
Whitelisting allows your subscribers to add your email address to a list of sites NOT to [...]

By Richard WrightMarketing manager, Epsilon International EMEA
The nature of email marketing has changed enormously over the past few years.  No longer just a tool to drive short term sales, email is a highly-valued tool to develop and maintain long-term customer relationships through an ever-growing variety of devices and formats from fixed line PCs and mobile [...]

By Jeanne S. Jennings
The subject line is one of the most important elements of any email, one where small changes can make a big difference in your response rate. The United States CAN-SPAM Act of 2003 mandates that the subject line accurately reflect the content or subject matter of the email message.
While it’s important to [...]